At Bilder Studio, I create AI beauty product photography for beauty brands, from skincare and fragrance to make-up and haircare. My work includes hero shots, texture and macro, product on skin, still life and campaign worlds, with consistent lighting and styling across the set. I personally retouch and finish every image. A Pilot test project costs £150–£400, and a Full Project starts at £750.
Typology · Concept study, self-initiated. Not a client
Most beauty launches come down to the same few images, made as a single frame or as a set. I've written about the four shots most beauty brands need in more detail.
The product on its own, lit and placed so it reads instantly. It has to survive being 200 pixels wide in a grid, so the silhouette matters more than the detail.
The substance itself: serum, cream, powder, balm, lather. This is where desire lives.
Lips, a cheek, a hand, a swatch. Anatomy and finish have to be right at the same time, across skin tones rather than one.
The product in a world of surfaces, light and props that say where it belongs.
People, place and mood built around one idea, from the moment after spraying a fragrance to a whole bathroom ritual.
Retail partners usually want the hero on a plain ground, to their own spec, and I can make that as part of a set. I don't take on per-image catalogue work.
Luxury skincare product photography is judged on small things. AI will happily give you a beautiful image of a product that is subtly not yours: glass that's too heavy, a cream that's too warm, a finish that reads gloss when the product is satin. This is how I guard against that:
I work from your references: clear photographs of the product and its packaging, the artwork, the dimensions and the finish.
Legal and regulatory copy is set from your artwork rather than generated, because it has to be exact and legible.
I define the colour before I develop the imagery, then grade every frame to it, so a shade holds from the hero to the macro.
Each new frame is checked against the ones already finished, so the set keeps one look.
Before anything is delivered, I check lettering, packaging shape, colour, materials and reflections against your references.
That is the part I do by hand, frame by frame.
These projects are self-initiated concepts, made to show how I would direct a beauty brand. HYDRA and MUSE are brands I invented. The others use real brand names as concept work: none of those brands is a client or commissioned the images, and no affiliation is implied. Client work can be shared privately where confidentiality allows.
Own concept brand
AI skincare product photography for HYDRA, my own concept brand: six images featuring liquid, glass, skin and close-up detail.
Own concept brand
AI cosmetic product photography for MUSE, my own lipstick brand concept, with gold packaging and consistent colour from bullet to lips.
Concept campaign, self-initiated. Not a client
Self-initiated AI perfume photography concept featuring Aesop Virēre's amber bottle, wet stone, cashmere and wood in warm, low light.
On a free 30-minute discovery call we talk through your brand, the product, where the images will run and when you need them. Then we agree the scope and the deliverables.
Colour, light, styling and references, built on your existing brand. We agree the direction before I develop the images.
I develop the first version of the images, the V1, from the agreed direction and your product references.
You tell me what's working and what isn't, and I refine the images until you're happy with them.
I colour-grade and retouch every frame by hand, and check labels, reflections, finish and skin against your references.
The finished files in PNG, JPG, TIFF or WebP, in the sizes and crops each channel needs, with full commercial rights.
How long it takes depends on the scope and on how quickly feedback comes back, so we set the dates together at the brief.
There are two ways to work together, and they are the same for every kind of product.
Test the direction
One-off£150–£400
A small test project: a few finished images of your product, so you can see how I would direct your brand before committing to anything bigger. The fee comes off your next project if you continue.
Launches and campaigns
From£750
Creative direction and a moodboard, the images the project needs and full commercial rights, priced on the effort the work takes.
We work on them together until you're happy with the result
On delivery, with no usage windows and no extra fees
The price follows the effort the work takes
PNG, JPG, TIFF and WebP, in the sizes and crops each channel needs
The pricing page sets out what each includes and what changes the price.
The brief is usually shorter than people expect. Before work starts, I send you a short questionnaire, so the brief is clear.
There's more on this in how to brief an AI creative director.
1.1 · The product, or clear photographs of it from several angles, including the finish.
1.2 · The packaging artwork and the dimensions, so the label and the scale are exact.
1.3 · For fragrance, the bottle and carton, how the glass is coloured, and the note pyramid.
1.4 · Your guidelines if they exist. If they don't, three images you wish were yours.
1.5 · Where the work is going, because a retailer tile and an out-of-home panel are not the same crop.
1.6 · The date you need the images, and the one thing you never want the imagery to say.
Yes, when someone directs it and finishes it by hand. Most of the images a beauty launch needs, from the hero to product on skin, can be made this way, and glass, liquid and skin are where the direction matters most. What AI can't do is invent accuracy: the product has to be clear in your references before it can be right in the images.
It has to, and it's the part I check most closely. I work from your photographs, packaging artwork, dimensions and finish, set legal and regulatory copy from your artwork, and check lettering, shape, colour, materials and reflections against your references before anything is delivered.
Often, yes. What I need is an accurate reference of the product: a render, the packaging artwork and dimensions, or clear photographs of a pre-production sample. If the product only exists as an idea, nothing about it can be accurate yet, so we would wait for one of those first.
Yes. The ASA applies the same rules to ads made with AI as to any other ad, so what matters is what the image claims: a visual claim should not exaggerate the effect the product can achieve, and a before-and-after needs genuine photographs behind it. This isn't legal advice, so check claims with whoever signs off your advertising. What you own once the images are delivered is in my rights article.
At Bilder Studio, a Pilot, a small test project, costs £150 to £400, and the fee comes off your next project if you continue. A Full Project starts at £750 with full commercial rights, priced on the effort the work takes. The pricing page explains what each includes and what changes the price, and my guide to product photography pricing breaks down what a traditional shoot costs.
No. The people in my images are generated rather than photographed, and cast for your brand, so there is no model to book. Skin keeps its texture, pores and natural detail.
Bring the product and the date you need the images. We'll talk through the direction on a free call, and I'll tell you honestly whether AI is the right fit.
Book free discovery call
