Concept campaign, self-initiated · Lifestyle

Beau

A flask that wanted to be seen outside, not on a white background. I built a summer morning on a European street: a flower shop, stone steps, a leather tote, and a model who uses the bottle rather than presents it. Six frames, one light, one story. The brief was that the product should feel bought, carried and loved.

Services
  • Lifestyle
  • Location
  • Product in use
What I made
  • A location world
  • Six campaign frames
  • Two retail frames
  • Product in use
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Model outside a flower shop holding the flask and hydrangeas
Model drinking from the insulated flask in daylight
Model walking in sunlight with the flask

Found, not staged. The pictures had to feel like a morning that happened.

Insulated flask in a tote with sunglasses
Insulated flask on a windowsill with white hydrangeas
Model fastening a sandal beside the flask on the pavement
Charlotte Tilbury beauty concept campaign, two models applying blush in pink silkNext project: Charlotte Tilbury