Own concept brand · Fashion

Sunderly

Sunderly is a menswear label I invented for an autumn drop: a tan knit, a leather belt, brogues, one model in a house full of magazines and low light. Menswear campaigns live on posture, so each frame is a different way of sitting still.

Services
  • Menswear
  • Autumn campaign
  • Interiors
What I made
  • Brand and drop
  • Seven campaign frames
  • Product details
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Model seated on the floor looking upward
Model leaning on a table spread with magazines
Close crop on the tan sweater knit and collar

Seven ways of sitting still. The knit does the rest.

Hand resting at a leather belt
Autumn shoes
Model in a tan sweater seated with a hand to his ear
Model slouched in an armchair in autumn knitwear
Bleu de Chanel fragrance concept campaign, bottle held against a model's neckNext project: Bleu de Chanel