At Bilder Studio, I create AI jewellery photography for jewellery brands. My work includes product frames, macro detail, on-model imagery and campaign worlds, with every piece kept exact across the set. I personally retouch and finish every image. A Pilot test project costs £150–£400, and a Full Project starts at £750.
Completedworks · Concept campaign, self-initiated. Not a client
Most jewellery launches need fewer images than they think, but a wider spread than they usually plan for.
Clean, honest and accurate to the piece: the image that has to survive being cropped into a product listing. Shape, finish, stone placement and proportions have to hold.
Close enough to see what the piece is actually made of: the metal finish, the setting, the surface and the stone. This is where material starts to justify value.
On a body, at the scale it actually exists. It answers the size question and the styling question at the same time.
The pieces together in a composed set, on stone, salt or shell, so a collection reads as one and the props say where it belongs.
One image that tells you what kind of brand you are looking at.
A piece on a plinth tells you what it is. A piece on a body tells you what it does. Jewellery is designed to exist on a moving body, so a launch made only of product frames leaves the customer to imagine half of it.
The model is generated and cast for your brand at the start, so there is no model to book and no model release to clear.
I build a reference sheet of her, full length and in close-up, before any jewellery goes on, so the same face carries through every worn frame.
Jewellery on a model also means hands, and hands are the weak point, so the worn frames give them something to rest on.
A real person as themselves, such as a founder or an ambassador, is a different job with its own permissions, and your legal team should be involved.
There's more on faces and ownership in who owns the commercial rights to AI brand imagery.
A beautiful ring that quietly changes shape between frames is worse than having fewer images. Product fidelity comes first, and this is how I hold it:
I work from your references: the piece from the front, side and back, including the clasp, the setting and any engraving.
The materials are named exactly, because polished and brushed silver don't behave the same, and neither do an opaque stone and a transparent one.
Each piece has a master image, and every frame is checked against it. A frame with the wrong number of stones goes, however good the rest of it is.
Scale comes from real measurements: the OSSA ring face is about 2 cm, so it sits small beside the 15 cm collar.
Metal is a mirror with a shape, so I decide what each piece is allowed to reflect.
Before anything is delivered, I check shape, finish, stones and engraving against your references, and fix by hand whatever has drifted.
Accuracy matters beyond looks, too. The ASA's advice is that product images must not mislead about what customers will receive, for example by exaggerating a product's size. In jewellery, scale is part of the product.
These are self-initiated concept projects, made to show how I would direct a jewellery brand. OSSA is my own concept brand, designed from a sketch. Completedworks is a real brand's name and product used as concept work: it is not a client and did not commission the images, and no affiliation is implied. Client work can be shared privately where confidentiality allows.
Own concept brand
AI jewellery photography for OSSA, my own fine jewellery concept brand: a hand-drawn sketch carried through product, macro and on-body images.
Concept campaign, self-initiated. Not a client
Self-initiated AI jewellery photography concept featuring Completedworks' crumpled silver earring and pearl drop, styled with sheer ribbon, oyster shell and salt.
On a free 30-minute discovery call we talk through your brand, the pieces, where the images will run and when you need them. Then we agree the scope and the deliverables.
Colour, light, surfaces, casting and styling, built on your existing brand. We agree the direction before I develop the images.
I develop the first version of the images, the V1, from the agreed direction, the cast and your references of the pieces.
You tell me what's working and what isn't, and I refine the images until you're happy with them.
I colour-grade and retouch every frame by hand, and check every piece and every face against the references.
The finished files in PNG, JPG, TIFF or WebP, in the sizes and crops each channel needs, with full commercial rights.
How long it takes depends on the scope and on how quickly feedback comes back, so we set the dates together at the brief.
I price by the effort a project takes, at a day rate. There are two ways to work together:
Test the direction
One-off£150–£400
A small test project: a few finished images of your product in the direction we agree, so you can see how I would direct your brand before committing to anything bigger. The fee comes off your next project if you continue.
Launches and campaigns
From£750
Creative direction and a moodboard, the images the project needs and full commercial rights, priced on the effort the work takes.
We work on them together until you're happy with the result
On delivery, with no usage windows and no extra fees
The price follows the effort the work takes
PNG, JPG, TIFF and WebP, in the sizes and crops each channel needs
The effort rises with the number of pieces and settings, and with a model in the frame. A single piece on a plain ground is the simplest thing I make. A launch that needs a cast across several worlds is the most involved. The pricing page sets out what each includes and what changes the price.
If the piece already exists, start with plain reference photographs from several angles, not campaign photographs: I need to understand the object first. Before work starts, I send you a short questionnaire, so the brief is clear.
There's more on this in how to brief an AI creative director.
1.1 · The piece from the front, side and back, including details such as the clasp, the setting or any engraving.
1.2 · The materials, named exactly: polished and brushed silver should not behave the same, and neither should an opaque stone and a transparent one.
1.3 · Two or three visual references you love, and ideally one you can't stand.
1.4 · Where the work is going, because a square product crop and a launch story solve different problems.
1.5 · The date you need the images.
It has to, and it's the part I check most closely. Each piece has a master image, its scale comes from real measurements, and every frame is checked against your references for shape, finish and the number and placement of stones. Anything that has drifted is fixed by hand before delivery.
Yes, if the design is developed clearly enough, with a sketch and measurements, a CAD file or a render. That is where a jeweller stands before the first sample is made, and it's how my OSSA concept began: a form I sketched by hand, built into a full campaign before any physical piece existed.
No. The models in my images are generated and cast for the project, so there is no model to book and no release to clear. A real person as themselves, such as a founder or an ambassador, is a different job with its own permissions, and your legal team should be involved.
On the body. A ring alone on a plain ground has almost no scale: it could be tiny, or it could be sculptural. Skin, a hand or a collarbone solves that at once, so the worn frames are made at the piece's real measurements.
A Pilot is a small test project costing £150–£400. If you continue, the fee is credited towards your next project. A Full Project starts at £750 with full commercial rights. I price each project according to its scope and the work involved in creating and finishing the imagery. My pricing page explains what each option includes. If you're comparing this with a traditional shoot, my product photography pricing guide breaks down those costs too.
Send the pieces and where the images are going. We'll talk through the direction on a free call, and I'll tell you honestly whether AI is the right fit.
Book free discovery call
