Concept collection, self-initiated. Not a client · Accessories

Royal POP

A concept collection for the Swatch and Audemars Piguet collaboration: watch charms worn as pendants, clipped to keys, hung from a leather bag, set against fuchsia and sage. The idea was to take the watch off the wrist and see what happens. Seven frames, seven colours.

Services
  • Watches
  • Charm collection
  • Colour
What I made
  • Collection concept and key art
  • Seven product frames
  • Colour system
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Watch charms worn as necklaces against fuchsia fabric
Pink watch charm hanging from a black leather bag
Navy watch pendant on a cord held at the wrist

Off the wrist. Then the watch has to earn its place all over again.

Watch charm resting on an open Audemars Piguet box
Pale blue watch charm clipped to keys on denim
Watch charm clipped to a sage green travel bag
Royal POP collection key art, inflated yellow lettering
Sunderly menswear campaign, model in a tan sweater seated on the floor looking upwardNext project: Sunderly