Own concept brand · Beauty

MUSE

MUSE is a lipstick brand I built to test one thing: whether a colour cosmetics launch can be made end to end, from the bullet and the branded lid to the model, the kissed letter and the tray of shades, without a single frame looking generated. The whole set is one red.

Services
  • Lipstick
  • Beauty campaign
  • Product photography
What I made
  • Brand and product design
  • Product and texture macros
  • Campaign portraits
  • Tray of shades
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Model holding the lipstick to camera
Lipstick bullet close up
Macro texture of the lipstick's cream finish

One red, from the bullet to the letter. Nothing drifts.

Handwritten letter marked with lipstick kisses
Lipstick beside its branded lid
The lipstick range arranged on a tray
Macro of lips wearing the lipstick
Campaign portrait
TEKLA summer linens concept campaign, woman in a striped linen shirt sitting in the grass by a red timber cabinNext project: TEKLA summer linens