Concept campaign, self-initiated. Not a client · Lifestyle

TEKLA summer linens

A summer linens campaign for TEKLA, set at a red timber cabin: striped pyjamas in the long grass, tomatoes picked from the vine, bread on the garden table, two women leaning out of the same window. Homeware sells on the feeling of a day, so the set is built as one afternoon rather than nine product shots.

Services
  • Homeware
  • Lifestyle campaign
  • Summer
What I made
  • A location world
  • Nine lifestyle frames
  • Product in use
  • Two cast faces, consistent across the set
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Woman in a striped linen shirt sitting in the grass by the cabin
Picking tomatoes from the vine in linen trousers
Two women at a garden table with bread and tomatoes

Not nine product shots. One afternoon, told properly.

A bowl of tomatoes held over blue linen
One woman fixing the other's hair beside wildflowers
Two women leaning out of the cabin window
Linen shirt and a green-striped towel hanging over the open window
Two women laughing as one sprays a garden hose outside the cabin
Lying in long grass in blue linen trousers
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