Concept campaign, self-initiated. Not a client · Fashion

AllSaints eyewear

An eyewear campaign for AllSaints shot at night in a blue-lit concrete car park: leather, silver, a heart pendant, a couple reaching for the lens. The brand's attitude is the product here, so the frames are built around gesture and light before the glasses. Eight square frames, one grade.

Services
  • Eyewear
  • Fashion campaign
  • Night
What I made
  • Night world and grade
  • Eight campaign frames
  • Cast pair
← Back
Couple in leather jackets and sunglasses reaching to camera
Model biting a heart pendant chain
Two models in black leather inside the car park

Attitude first. The glasses arrive with it.

Model in sunglasses crossing a crossing at night
Model in a leather waistcoat in strip light
Two silhouettes holding hands in a blue-lit passage
Raised hand with a statement ring above a car roof
Silver boot raised against a blue-lit concrete wall
MUSE lip couture campaign, model holding the lipstick to cameraNext project: MUSE