A body-care concept built around texture, ritual and the product itself.
This self-initiated concept study explores how Typology's visual language could extend into a full campaign for the P91 Nourishing Body Scrub. I built the series around the product rather than adding a traditional set around it. The scrub becomes a landscape, appears in close-up application, and moves into the bathroom ritual through transparent shelving, bare skin and a steamed mirror.
