---
title: "Typology: beauty campaign case study · Bilder Studio"
description: "A body-care concept built around texture, ritual and the product itself."
url: "https://bilder-studio.com/work/typology/"
---

[bilderstudio.](https://bilder-studio.com/#top)

[Work](https://bilder-studio.com/work/) [Services](https://bilder-studio.com/#services) [About](https://bilder-studio.com/about/) [Journal](https://bilder-studio.com/journal/)

[Book free discovery call →](https://bilder-studio.com/#contact)

Beauty · Skincare · Product photography

# Typology

A body-care concept built around texture, ritual and the product itself.

This self-initiated concept study explores how Typology's visual language could extend into a full campaign for the P91 Nourishing Body Scrub. I built the series around the product rather than adding a traditional set around it. The scrub becomes a landscape, appears in close-up application, and moves into the bathroom ritual through transparent shelving, bare skin and a steamed mirror.

Services

- Creative direction
- AI image production
- Campaign development

What I made

- Product + texture imagery
- Male editorial imagery
- Body-care ritual imagery

[← Back](https://bilder-studio.com/work/)

![Typology P91 body scrub squeezed onto a fingertip, Typology wordmark top right](https://bilder-studio.com/Projects/Typology/Typology-key-visual.webp?v=6576fdee)

![Typology P91 body scrub tube nestled in a mound of exfoliating scrub](https://bilder-studio.com/Projects/Typology/Typology-scrub-tube.webp?v=c850ff2e)

![Typology P91 body scrub tube lying between two streaks of scrub](https://bilder-studio.com/Projects/Typology/Typology-scrub-streaks.webp?v=40c5a82d)

![Male model applying Typology body scrub to his skin, in profile](https://bilder-studio.com/Projects/Typology/Typology-model.webp?v=12dc41bd)

![Typology P91 body scrub tube standing on a glass shelf](https://bilder-studio.com/Projects/Typology/Typology-shelf.webp?v=8440e3cb)

![The Typology wordmark written by hand in a steamed bathroom mirror](https://bilder-studio.com/Projects/Typology/Typology-mirror.webp?v=fe623035)

![Meta Glasses by Kylie key visual: three frames laid on pale tiles, with the Meta Glasses by Kylie lettering](https://bilder-studio.com/Projects/Meta%20Glasses/Meta-Glasses-by-Kylie-key-visual.webp?v=bc645f85)

[Next project: **Meta Starfire**](https://bilder-studio.com/work/meta-glasses/)

bilderstudio.

Art-directed AI imagery for premium beauty, fashion and lifestyle brands. Designed, not generated.

**Imagery disclaimer.** All visuals on this site are AI-generated and produced by Bilder Studio for portfolio and demonstration purposes. Brands referenced or shown are illustrative and not necessarily clients. Real client work is shared on request under NDA.

### Studio

[Work](https://bilder-studio.com/work/) [Journal](https://bilder-studio.com/journal/) [About](https://bilder-studio.com/about/) [Contact](https://bilder-studio.com/contact/)

### Legal

[Privacy notice](https://bilder-studio.com/privacy/)[Terms](https://bilder-studio.com/terms/)

### Say hello

[hello@bilder-studio.com](mailto:hello@bilder-studio.com) [Instagram, @bilderstudio.ai](https://www.instagram.com/bilderstudio.ai/) [LinkedIn, Naomi Bilder](https://www.linkedin.com/in/naomi-bilder/) Made in Manchester Based in the UK, working worldwide Replies same day, Monday to Friday, GMT.

© 2026 Bilder Studio. Bilder Studio™ is a trade mark of Naomi Bilder; UK application pending. Cinematic AI production

I use analytics cookies to understand how the site is used. They are only set if you accept. [Privacy notice](https://bilder-studio.com/privacy/)

Decline Accept