---
title: "TEKLA summer linens: lifestyle campaign case study · Bilder Studio"
description: "A summer linens campaign for TEKLA, set at a red timber cabin: striped pyjamas in the long grass, tomatoes picked from the vine, bread on the garden table, two women leaning out of the same window."
url: "https://bilder-studio.com/work/tekla/"
---

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Concept campaign, self-initiated. Not a client · Lifestyle

# TEKLA summer linens

A summer linens campaign for TEKLA, set at a red timber cabin: striped pyjamas in the long grass, tomatoes picked from the vine, bread on the garden table, two women leaning out of the same window. Homeware sells on the feeling of a day, so the set is built as one afternoon rather than nine product shots.

Services

- Homeware
- Lifestyle campaign
- Summer

What I made

- A location world
- Nine lifestyle frames
- Product in use
- Two cast faces, consistent across the set

[← Back](https://bilder-studio.com/work/)

![Woman in a striped linen shirt sitting in the grass by the cabin](https://bilder-studio.com/Projects/TEKLA/WEBSITE/1.webp)

![Picking tomatoes from the vine in linen trousers](https://bilder-studio.com/Projects/TEKLA/WEBSITE/5.webp)

![Two women at a garden table with bread and tomatoes](https://bilder-studio.com/Projects/TEKLA/WEBSITE/3.webp)

Not nine product shots. One afternoon, told properly.

![A bowl of tomatoes held over blue linen](https://bilder-studio.com/Projects/TEKLA/WEBSITE/4.webp)

![One woman fixing the other's hair beside wildflowers](https://bilder-studio.com/Projects/TEKLA/WEBSITE/6.webp)

![Two women leaning out of the cabin window](https://bilder-studio.com/Projects/TEKLA/WEBSITE/2.webp)

![Linen shirt and a green-striped towel hanging over the open window](https://bilder-studio.com/Projects/TEKLA/WEBSITE/7.webp)

![Two women laughing as one sprays a garden hose outside the cabin](https://bilder-studio.com/Projects/TEKLA/WEBSITE/8.webp)

![Lying in long grass in blue linen trousers](https://bilder-studio.com/Projects/TEKLA/WEBSITE/9.webp)

![Steamline luggage concept campaign, traveller boarding a train with a trunk case](https://bilder-studio.com/Projects/Steamline%20Luggage/train%20shot.webp)

[Next project: **Steamline Luggage**](https://bilder-studio.com/work/steamline-luggage/)

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