---
title: "Sunderly: fashion campaign case study · Bilder Studio"
description: "Sunderly is a menswear label I invented for an autumn drop: a tan knit, a leather belt, brogues, one model in a house full of magazines and low light. Menswear campaigns live on posture, so each frame is a different way of sitting still."
url: "https://bilder-studio.com/work/sunderly/"
---

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Own concept brand · Fashion

# Sunderly

Sunderly is a menswear label I invented for an autumn drop: a tan knit, a leather belt, brogues, one model in a house full of magazines and low light. Menswear campaigns live on posture, so each frame is a different way of sitting still.

Services

- Menswear
- Autumn campaign
- Interiors

What I made

- Brand and drop
- Seven campaign frames
- Product details

[← Back](https://bilder-studio.com/work/)

![Model seated on the floor looking upward](https://bilder-studio.com/Projects/Autumn-Essentials/Man-Tan-Sweater-Floor-Looking-Up-v.webp)

![Model leaning on a table spread with magazines](https://bilder-studio.com/Projects/Autumn-Essentials/Man-Tan-Sweater-Leaning-Table-Magazines.webp)

![Close crop on the tan sweater knit and collar](https://bilder-studio.com/Projects/Autumn-Essentials/Man-Tan-Sweater-Closeup.webp)

Seven ways of sitting still. The knit does the rest.

![Hand resting at a leather belt](https://bilder-studio.com/Projects/Autumn-Essentials/Models%20Hand%20Belt.webp)

![Autumn shoes](https://bilder-studio.com/Projects/Autumn-Essentials/Shoes%20copy.webp)

![Model in a tan sweater seated with a hand to his ear](https://bilder-studio.com/Projects/Autumn-Essentials/Man-Tan-Sweater-Chair-Hand-To-Ear.webp)

![Model slouched in an armchair in autumn knitwear](https://bilder-studio.com/Projects/Autumn-Essentials/Man-Tan-Sweater-Slouched-Armchair.webp)

![Bleu de Chanel fragrance concept campaign, bottle held against a model's neck](https://bilder-studio.com/Projects/Chanel/3.webp)

[Next project: **Bleu de Chanel**](https://bilder-studio.com/work/bleu-de-chanel/)

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