---
title: "Royal POP: accessories campaign case study · Bilder Studio"
description: "A concept collection for the Swatch and Audemars Piguet collaboration: watch charms worn as pendants, clipped to keys, hung from a leather bag, set against fuchsia and sage. The idea was to take the watch off the wrist and see what happens. Seven frames, seven colours."
url: "https://bilder-studio.com/work/royal-pop/"
---

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Concept collection, self-initiated. Not a client · Accessories

# Royal POP

A concept collection for the Swatch and Audemars Piguet collaboration: watch charms worn as pendants, clipped to keys, hung from a leather bag, set against fuchsia and sage. The idea was to take the watch off the wrist and see what happens. Seven frames, seven colours.

Services

- Watches
- Charm collection
- Colour

What I made

- Collection concept and key art
- Seven product frames
- Colour system

[← Back](https://bilder-studio.com/work/)

![Watch charms worn as necklaces against fuchsia fabric](https://bilder-studio.com/Projects/SWATCH/WEBSITE/64.webp)

![Pink watch charm hanging from a black leather bag](https://bilder-studio.com/Projects/SWATCH/WEBSITE/63.webp)

![Navy watch pendant on a cord held at the wrist](https://bilder-studio.com/Projects/SWATCH/WEBSITE/62.webp)

Off the wrist. Then the watch has to earn its place all over again.

![Watch charm resting on an open Audemars Piguet box](https://bilder-studio.com/Projects/SWATCH/WEBSITE/59.webp)

![Pale blue watch charm clipped to keys on denim](https://bilder-studio.com/Projects/SWATCH/WEBSITE/61.webp)

![Watch charm clipped to a sage green travel bag](https://bilder-studio.com/Projects/SWATCH/WEBSITE/60.webp)

![Royal POP collection key art, inflated yellow lettering](https://bilder-studio.com/Projects/SWATCH/WEBSITE/RP.webp)

![Sunderly menswear campaign, model in a tan sweater seated on the floor looking upward](https://bilder-studio.com/Projects/Autumn-Essentials/Man-Tan-Sweater-Floor-Looking-Up-v.webp)

[Next project: **Sunderly**](https://bilder-studio.com/work/sunderly/)

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