---
title: "MUSE: beauty campaign case study · Bilder Studio"
description: "MUSE is a lipstick brand I built to test one thing: whether a colour cosmetics launch can be made end to end, from the bullet and the branded lid to the model, the kissed letter and the tray of shades, without a single frame looking generated. The whole set is one red."
url: "https://bilder-studio.com/work/muse/"
---

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Own concept brand · Beauty

# MUSE

MUSE is a lipstick brand I built to test one thing: whether a colour cosmetics launch can be made end to end, from the bullet and the branded lid to the model, the kissed letter and the tray of shades, without a single frame looking generated. The whole set is one red.

Services

- Lipstick
- Beauty campaign
- Product photography

What I made

- Brand and product design
- Product and texture macros
- Campaign portraits
- Tray of shades

[← Back](https://bilder-studio.com/work/)

![Model holding the lipstick to camera](https://bilder-studio.com/Projects/Muse-Lipstick/Model%20with%20lipstick.webp)

![Lipstick bullet close up](https://bilder-studio.com/Projects/Muse-Lipstick/Muse%20Lipstick%20Close%20Up.webp)

![Macro texture of the lipstick's cream finish](https://bilder-studio.com/Projects/Muse-Lipstick/Texture%20Shot.webp)

One red, from the bullet to the letter. Nothing drifts.

![Handwritten letter marked with lipstick kisses](https://bilder-studio.com/Projects/Muse-Lipstick/Letter%20-%20Kisses.webp)

![Lipstick beside its branded lid](https://bilder-studio.com/Projects/Muse-Lipstick/Lipstick%20with%20Lid%20-%20logo%20Muse.webp)

![The lipstick range arranged on a tray](https://bilder-studio.com/Projects/Muse-Lipstick/MUSE%20Tray.webp)

![Macro of lips wearing the lipstick](https://bilder-studio.com/Projects/Muse-Lipstick/Lips%20close%20up.webp)

![Campaign portrait](https://bilder-studio.com/Projects/Muse-Lipstick/Model.webp)

![TEKLA summer linens concept campaign, woman in a striped linen shirt sitting in the grass by a red timber cabin](https://bilder-studio.com/Projects/TEKLA/WEBSITE/1.webp)

[Next project: **TEKLA summer linens**](https://bilder-studio.com/work/tekla/)

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