---
title: "Diesel Industrial Heat: fashion campaign case study · Bilder Studio"
description: "Denim against fire and wet iron: a Diesel campaign built in an industrial yard at night, a propeller fan, a leather sofa, a car bonnet and the logo in flames. Six frames with one heat source, so the light on the denim matches across every shot."
url: "https://bilder-studio.com/work/diesel/"
---

[bilderstudio.](https://bilder-studio.com/#top)

[Work](https://bilder-studio.com/work/) [Services](https://bilder-studio.com/#services) [About](https://bilder-studio.com/about/) [Journal](https://bilder-studio.com/journal/)

[Book free discovery call →](https://bilder-studio.com/#contact)

Concept campaign, self-initiated. Not a client · Fashion

# Diesel Industrial Heat

Denim against fire and wet iron: a Diesel campaign built in an industrial yard at night, a propeller fan, a leather sofa, a car bonnet and the logo in flames. Six frames with one heat source, so the light on the denim matches across every shot.

Services

- Denim
- Fashion campaign
- Fire

What I made

- Night world with one light source
- Six campaign frames
- Grade

[← Back](https://bilder-studio.com/work/)

![Model in denim in front of the Diesel logo with fire behind](https://bilder-studio.com/Projects/Diesel/WEBSITE/1.webp)

![Model in front of an industrial fan with fabric flying](https://bilder-studio.com/Projects/Diesel/WEBSITE/2.webp)

![Portrait in sunglasses and a black tank top against the fire](https://bilder-studio.com/Projects/Diesel/WEBSITE/3.webp)

One heat source. Every shadow on the denim agrees.

![Model leaping from a leather sofa in the burning warehouse](https://bilder-studio.com/Projects/Diesel/WEBSITE/4.webp)

![Model seated on a car bonnet in the yard](https://bilder-studio.com/Projects/Diesel/WEBSITE/5.webp)

![Model in front of the Diesel sign in flames](https://bilder-studio.com/Projects/Diesel/WEBSITE/6.webp)

![Moss and Salt coastal editorial, model in a green shearling coat against a grey sky](https://bilder-studio.com/Projects/MossSalt/WEBSITE/1.webp)

[Next project: **Moss and Salt**](https://bilder-studio.com/work/moss-and-salt/)

bilderstudio.

Art-directed AI imagery for premium beauty, fashion and lifestyle brands. Designed, not generated.

**Imagery disclaimer.** All visuals on this site are AI-generated and produced by Bilder Studio for portfolio and demonstration purposes. Brands referenced or shown are illustrative and not necessarily clients. Real client work is shared on request under NDA.

#### Studio

[Work](https://bilder-studio.com/work/) [Journal](https://bilder-studio.com/journal/) [About](https://bilder-studio.com/about/) [Contact](https://bilder-studio.com/contact/)

#### Legal

[Privacy notice](https://bilder-studio.com/privacy/)[Terms](https://bilder-studio.com/terms/)

#### Say hello

[hello@bilder-studio.com](mailto:hello@bilder-studio.com) [Instagram, @bilderstudio.ai](https://www.instagram.com/bilderstudio.ai/) [LinkedIn, Naomi Bilder](https://www.linkedin.com/in/naomi-bilder/) Made in Manchester Based in the UK, working worldwide Replies same day, Monday to Friday, GMT.

© 2026 Bilder Studio. Bilder Studio™ is a trade mark of Naomi Bilder; UK application pending. Cinematic AI production

I use analytics cookies to understand how the site is used. They are only set if you accept. [Privacy notice](https://bilder-studio.com/privacy/)

Decline Accept