---
title: "CITRA resort: fashion campaign case study · Bilder Studio"
description: "A resort swimwear label I invented for one summer campaign: a whitewashed house above the sea, one model, lemons on the table and the light between eleven and two. The set had to hold together as a shoot rather than a mood board."
url: "https://bilder-studio.com/work/citra/"
---

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Own concept brand · Fashion

# CITRA resort

A resort swimwear label I invented for one summer campaign: a whitewashed house above the sea, one model, lemons on the table and the light between eleven and two. The set had to hold together as a shoot rather than a mood board. Walking down to the water, the lounger, the wall, the aerial swim, a fabric macro and a still life, all from the same day.

Services

- Swimwear
- Resort campaign
- Location

What I made

- Campaign world and light
- Eight campaign frames
- Fabric macro
- Still life

[← Back](https://bilder-studio.com/work/)

![CITRA resort SS26 campaign cover](https://bilder-studio.com/Projects/Whistles-Swimwear/CITRA_SS26_CYC_01_.webp)

![Model walking down to the sea](https://bilder-studio.com/Projects/Whistles-Swimwear/CITRA_SS26_CYC_06_Walking_ToTheSea.webp)

![Model on a lounger above the sea](https://bilder-studio.com/Projects/Whistles-Swimwear/CITRA_SS26_CYC_05_Lounger_SeaView.webp)

One house, one model, one afternoon. Everything else is light.

![Model leaning against a sunlit wall in swimwear](https://bilder-studio.com/Projects/Whistles-Swimwear/CITRA_SS26_CYC_02_Portrait_WallLean.webp)

![Aerial view of the model swimming](https://bilder-studio.com/Projects/Whistles-Swimwear/CITRA_SS26_CYC_07_Swimming_Aerial.webp)

![Macro detail of the swimwear fabric](https://bilder-studio.com/Projects/Whistles-Swimwear/CITRA_SS26_CYC_04_Detail_FabricMacro.webp)

![Still life, lemons on a sunlit table](https://bilder-studio.com/Projects/Whistles-Swimwear/Lemons%20Table%20no%20text.webp)

![Model holding a halved lemon](https://bilder-studio.com/Projects/Whistles-Swimwear/CITRA_SS26_CYC_03_Gesture_LemonHalf.webp)

![OSSA fine jewellery, front portrait wearing the sculptural necklace](https://bilder-studio.com/Projects/OSSA/Necklace%20front%20portrait.webp)

[Next project: **OSSA**](https://bilder-studio.com/work/ossa/)

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