---
title: "Avon Advance Techniques: beauty campaign case study · Bilder Studio"
description: "A haircare campaign for Avon's Advance Techniques range: lather on dark hair, the products on a plum-tiled shower shelf, a mask, an oil spray, a before and after, and the shine you are meant to buy."
url: "https://bilder-studio.com/work/avon/"
---

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Concept campaign, self-initiated. Not a client · Beauty

# Avon Advance Techniques

A haircare campaign for Avon's Advance Techniques range: lather on dark hair, the products on a plum-tiled shower shelf, a mask, an oil spray, a before and after, and the shine you are meant to buy. Mass-market beauty still has to look premium on the shelf and on the feed, so the set is lit like a prestige launch.

Services

- Haircare
- Beauty campaign
- Product in use

What I made

- Six campaign frames
- Product in use
- Before and after
- One model across the set

[← Back](https://bilder-studio.com/work/)

![Model with long glossy dark hair against a plum backdrop](https://bilder-studio.com/Projects/Avon/WEBSITE/2.webp)

![Washing hair in a plum-tiled shower with the products on the shelf](https://bilder-studio.com/Projects/Avon/WEBSITE/1.webp)

![Macro of lather on dark hair](https://bilder-studio.com/Projects/Avon/WEBSITE/4.webp)

Lit like a prestige launch. Priced like Avon.

![Hair mask applied to wet hair](https://bilder-studio.com/Projects/Avon/WEBSITE/5.webp)

![Spraying hair oil, seen from behind](https://bilder-studio.com/Projects/Avon/WEBSITE/3.webp)

![Before and after, the same face and hair side by side](https://bilder-studio.com/Projects/Avon/WEBSITE/6.webp)

![StarFace concept campaign, close portrait with star-shaped patches and glossy lips](https://bilder-studio.com/Projects/StarFace/WEBSITE/5.webp)

[Next project: **StarFace**](https://bilder-studio.com/work/starface/)

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