---
title: "AllSaints eyewear: fashion campaign case study · Bilder Studio"
description: "An eyewear campaign for AllSaints shot at night in a blue-lit concrete car park: leather, silver, a heart pendant, a couple reaching for the lens. The brand's attitude is the product here, so the frames are built around gesture and light before the glasses. Eight square frames, one grade."
url: "https://bilder-studio.com/work/allsaints/"
---

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Concept campaign, self-initiated. Not a client · Fashion

# AllSaints eyewear

An eyewear campaign for AllSaints shot at night in a blue-lit concrete car park: leather, silver, a heart pendant, a couple reaching for the lens. The brand's attitude is the product here, so the frames are built around gesture and light before the glasses. Eight square frames, one grade.

Services

- Eyewear
- Fashion campaign
- Night

What I made

- Night world and grade
- Eight campaign frames
- Cast pair

[← Back](https://bilder-studio.com/work/)

![Couple in leather jackets and sunglasses reaching to camera](https://bilder-studio.com/Projects/ALLSAINTS/4.webp)

![Model biting a heart pendant chain](https://bilder-studio.com/Projects/ALLSAINTS/3.webp)

![Two models in black leather inside the car park](https://bilder-studio.com/Projects/ALLSAINTS/2.webp)

Attitude first. The glasses arrive with it.

![Model in sunglasses crossing a crossing at night](https://bilder-studio.com/Projects/ALLSAINTS/8.webp)

![Model in a leather waistcoat in strip light](https://bilder-studio.com/Projects/ALLSAINTS/7.webp)

![Two silhouettes holding hands in a blue-lit passage](https://bilder-studio.com/Projects/ALLSAINTS/9.webp)

![Raised hand with a statement ring above a car roof](https://bilder-studio.com/Projects/ALLSAINTS/6.webp)

![Silver boot raised against a blue-lit concrete wall](https://bilder-studio.com/Projects/ALLSAINTS/1.webp)

![MUSE lip couture campaign, model holding the lipstick to camera](https://bilder-studio.com/Projects/Muse-Lipstick/Model%20with%20lipstick.webp)

[Next project: **MUSE**](https://bilder-studio.com/work/muse/)

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